Impact Terra is a fast growing agricultural, financial and big-data technology company focused on social impact. We believe social impact and financial return are two requirements for sustainability. We use smartphones and our proprietary digital platform Golden Paddy to support millions of farmers, retailers, and other users in their daily business and information requirements. As Myanmar leapfrogged from no to full connectivity and nearly 100% smartphone use within 2.5 years, we believe the infrastructure is now available to deliver a solution.
Our FREE Golden Paddy digital platform consists of several channels, ranging from an Android app, mobile website and mobile data tools to a very popular Facebook page. The Golden Paddy platform provides specific and targeted content and advice to each of its users. The platform is independent and provides objective and exhaustive information and advice to its users. The Golden Paddy platform was launched mid-December 2016 and has grown within 5 months to a reach of more than 2 million farmers per month and users in more than 97% of all townships in Myanmar. We are now expanding our services, service levels and userbase across Myanmar and are soon launching the first wave of new markets in South-East Asia and subsequently in South Asia, East Africa and South America, changing the lives of millions of smallholder farmers.
Find more information on our website: www.impactterra.com
WANTED: Online Marketing Manager that can bring the Golden Paddy platform from reaching 2 million farmers, to 10 million farmers at the end of 2017, and 100 million farmers at the end of 2018!
Are you looking for a life-changing challenge? Do you want to work in an international start-up with an experienced team (Rocket Internet) that already has built multiple companies around the world? Then we have something for you!
We are looking for a motivated, hard-working, strategic minded, and creative Online Marketing Manager.
Are you familiar with the online mobile marketing world as it is today? Can you look into the minds of a rural population to identify their needs? Do you know how to handle social media and are you able to convert relevant content into measurable results? Then you are the one we are looking for!
The Online Marketing Manager will be responsible for the online user growth of our Golden Paddy platform that is focussed on farmer families worldwide. You will initially focus on Myanmar and HQ operations and will directly report to the Founder & CEO in order to become a crucial part of the management team.
The Online Marketing Manager will be heavily involved in, or even leading the expansion of Golden Paddy into new online markets worldwide. Therefore he or she needs to be entrepreneurial minded when it comes to the development of new online marketing tools, and be creative in knowing what content will guide to new Golden Paddy users globally.
The Online Marketing Manager position is based in Yangon, Myanmar with regular travel within Myanmar, and potentially within South-East Asia.
Online Marketing Team
o Closely manage and monitor your online marketing team
o Become a respected leader that coordinates, inspires, and drives your team towards ambitious goals
Online User Growth
o Measure and optimise content on different channels (Facebook, Viber, WeChat) that converts into new users
o Run and constantly optimise marketing campaigns together with your team
o Report weekly statistical and numerical data that clarifies your performance
o Explore chat-app (Viber, WeChat, Beetalk, Line) opportunities that are able to generate new users
o Strike partnerships with mobile network operators (MNOs), peers and other relevant partners
o Exploit other potential online marketing tools that lead to new users
Online User Management
o Keep track of user comments, messages, and user reviews through various channels
o Measure and adapt your conversion strategy using numerous insights and statistics
o Align your strategy with our User Insight Program, the program that focusses on the Golden Paddy user
HARD SKILLS AND EXPERIENCE
- 3 to 5 years working experience in the field of online marketing within Myanmar and/or other SEA Countries
- Academic degree in marketing, economics, entrepreneurship, or any other related field
- Strong knowledge of online marketing tools and statistics
- Able to use Adobe Photoshop, and/or Adobe Illustrator
- Able to edit video content
- Affinity with Social Media, Chat apps, Google Analytics, and Playstore
- Fluent in English language
- Knowledge of the Myanmar Language is a plus
- Leadership skills that encourage creativity
- Strong entrepreneurial drive and can-do mentality
- Creative mind that is able to generate innovative ideas under stressful situations.
- Able to project oneself in the mind of your audience
- Intrinsic drive to get things done
- To the point and clear in communications
- A real team player