Impact Terra

Impact Terra is a fast growing agricultural, financial and big-data technology company focused on social impact. We believe social impact and financial return are two requirements for sustainability.

The world needs more and better food. A growing population, changing climate and low productivity of small-holder farmers are reasons for serious concern. Small-holder farmers are responsible for the largest share of global agricultural production. There are an estimated 900 million smallholder farmers globally, of whom 350 million live in Southeast Asia, and around 30 million in Myanmar. In most developing markets agriculture contributes significantly to the economy while still being extremely inefficient. Supporting small-holders will lead to significant improvements to food production, the livelihoods of hundreds of millions of people and the economies of developing markets.

We use smartphones and our proprietary digital platform Golden Paddy to support millions of farmers, retailers, and other users in their daily business and information requirements. As Myanmar leapfrogged from no to full connectivity and nearly 100% smartphone use within 2.5 years, we believe the infrastructure is now available to deliver a solution. Global trends such as increasing food demand, decreasing food production/yields and fast increasing smartphone connectivity make our model one for the future and one for significant impact.

Our vision: leverage connectivity to enable small holder farmers to become more knowledgeable and independent


Our mission: support farmers and their households in improving their livelihoods and make food supply more secure and safe

Golden Paddy

Our FREE Golden Paddy digital platform consists of several channels, ranging from an Android app, mobile website and mobile data tools to a very popular Facebook page. The Golden Paddy platform was launched mid-December 2016 and has grown within 5 months to a reach of more than 2 million farmers per month and users in more than 95% of all townships in Myanmar. We are now expanding our services, service levels and userbase across Myanmar and are soon launching the first wave of new markets in South-East Asia and subsequently in South Asia, East Africa and South America.

The Golden Paddy platform provides farmers with services across the following themes

§ Access to Knowledge: provides the latest, best and most specific knowledge and advice globally available for every crop, location and soil type

§ Access to Markets: provides market transparency around prices, buyers/sellers, volumes and mobile transaction and payment options

§ Access to Finance: provides transparency on financing and insurance options and mobile quotation, booking and transactions of financial products

The Golden Paddy platform provides partners and clients with services such as

§ Access to small-holder farmers’ households – including popup notifications/messages, advertisements, information/advice dissemination

§ Big-data, reports and insights – from user, usage, market, farming to earth observation data insights

§ Transactions & payments – facilitation of transactions, bookings and payments through the platform

The Golden Paddy platform provides specific and targeted content and advice to each of its users. Impact Terra’s non-profit, knowledge institute, government and other partners contribute their content and knowledge to the platform. The platform is independent and provides objective and exhaustive information and advice to its users.

Golden Paddy’s clients consist of the world’s leading agribusinesses, market research agencies, advertisement agencies, financial institutions, non-profits and government institutes.

Our team

We are defined by diverse personalities with different backgrounds, driven by a passion for connecting farmers through technology. We are from Myanmar. We have a great understanding of the culture and know exactly what these farmers need. We are from the Netherlands. We bring expertise, structure, and a network into Myanmar.

We have in-depth knowledge in setting up online ventures, we studied at agricultural and technological universities, we grew up in farming families, we are open-minded, and we want to achieve impact.

We work hard! We work as buddies, so we can learn every minute from each other. We're flexible, open and adaptive; to each other, to farmers and to our partners to create the synergy we need to realize change. We are Impact Terra.

We are looking for a motivated, hard-working, social and entrepreneurial strong leader with 5 to 10 years leadership and business development experience.

The COO will be responsible for the daily operations and accelerated growth of Impact Terra – with initial focus on Myanmar/HQ operations. The COO will directly report to and be a sparring partner to the Founder & CEO. The COO will be heavily involved or even leading the expansion of Golden Paddy into new markets.

The COO position is based in Yangon, Myanmar with regular travel within Myanmar, likely within South-East Asia and occasionally to Europe/the Netherlands. The COO will receive a participation in Impact Terra as part of the compensation package – based on performance.



The COO is responsible for the accelerated growth of Impact Terra and the Golden Paddy platform. There is no standard job description for this entrepreneurial and highly challenging role. The Impact Terra team and therefore the COO needs to continuously learn and adapt to grow the userbase, engagement, impact and monetization of Golden Paddy. We expect the COO to be an entrepreneur with a no-nonsense, critical and constructive attitude. The COO will be the right hand of the Founder & CEO.   


The COO will be fully responsible for:

  • Connect: link farmers to the Golden Paddy platform

o   Marketing program (incl. Facebook marketing)
o   Retailer program
o   Ambassador program

  • Engage: encourage farmers to use Golden Paddy´s functionalities, content and advice

o   User Insight Program
o   Access to Knowledge program
o   Access to Markets program
o   Engagement optimization program

  • Impact: drive impact on farmers lives focused on improving livelihoods and food security

o   Impact program
o   Monitoring & Evaluation

  • Monetize: earn income from the platform and Impact Terra’s services to fuel Golden Paddy’s growth and impact

o   Agribusiness sales
o   Advertisement agency sales

  • Support

o   Recruiting & HR
o   Accounting

The COO will support the CEO on the following topics

  • Investor and donor relations
  • Product Development
  • Data Intelligence
  • Earth Observation program
  • Access to Finance Program
  •  Research agencies development
  • Corporate Sales

The COO will be responsible for growing Impact Terra’s team and will likely have 5 to 7 direct reports and be responsible for up to 100 FTE within a year.


  • 5 to 10 years relevant work experience – preferable in a fast-growing technology venture in an emerging market
  • Academic degree in management, economics, finance or beta studies
  • Excellent grades in both Bachelor and Master (average 7.0+)
  • Strong interest in mobile applications, earth observation, big-data, machine learning and other technologies
  • Affinity with (mobile) technology, user centered design, behavioral psychology, online marketing
  • Significant organization building experience
  • Demonstrable entrepreneurial experience
  • Outstanding leadership experience
  • Relevant experience in frontier/emerging markets
  • Fluent in English language
  • Myanmar languages are a plus 


  • Strong entrepreneurial drive and can-do mentality
  • Cultural sensitive and a natural leader (“not just a manager”)
  • Very strong in analytics and structuring
  • Getting hands dirty
  • Intrinsic drive to get things done
  • To the point and clear in communications